Senior involvement
Our founder stays hands on in every account we take.
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About
A London based, founder led agency for deals, partnerships and growth.
What we do
Pinto & Partners is a London based commercial growth and strategic partnerships agency specialising in music, entertainment and creative technology.
We help ambitious businesses win new clients, land partnerships that matter and get senior commercial leadership without the cost of a permanent hire.
The idea is simple: senior people involved from strategy right through to negotiation and signing. Our founder leads every account.
Why Pinto & Partners
Our founder stays hands on in every account we take.
Relevant opportunities, not mass outreach.
We help build the plan and then own the agreed work.
Work we have done
Before Pinto & Partners, our founder did a lot of this himself. Here is some of it.
For an indie label, we approached the partners, structured and negotiated the deal, ran the multi-stakeholder meetings and carried it through over 8 to 12 months, working with major label and distribution partners including Atlantic Records UK and ADA UK. If you are an indie label after a distro deal or a label partnership, we know how it works.

ViacomBrand deals and partnerships with the likes of Adidas Originals, Ministry of Sound and Viacom. One example is an in store event at the Adidas Originals Oxford Street flagship, which we pitched, negotiated and delivered. It sold out in 30 minutes.

As head of business development, we built out the HubSpot CRM and the sales tech stack, and set up the pipeline and processes behind a steady flow of new business, winning clients by going out to them instead of waiting for enquiries. UKinbound featured the appointment.
About our founder

Luciano Pinto has worked across music, brand partnerships, B2B technology and premium services. He has built businesses, done label and brand deals, and led new business growth. Pinto & Partners puts all of that to work for you, and he stays hands on in every account.
Get in touch
Tell us what you are trying to do. We’ll have an honest chat about where the opportunities are and whether we are the right fit.
We reply within one working day.